Episode 20- Facebook Strategy
[1:00] Why do most people fail at Facebook marketing?
[1:35] How does Andrew look at Facebook as a business owner?
[3:39] Facebook allows you to target your dream patient/client. It allows you to pin point your avatar and advertise directly to them.
[6:00] Andrew discusses why picking your avatar is vital and how choosing the wrong avatar can waste your marketing dollars.
[8:30] It all starts with the sales funnel.
[9:15] Lead magnet, trip wire, call to action.
[17:50] “…most PT’s are just guessing, you don’t know why what you did worked or didn’t work. You have to have a way to test. The beauty of a sales funnel is that there is always a way to test how effective your dollars were spent.”
[25:10] Social media is just a tool, if your strategy is not solid, you’ll be wasting money.
[25:30] The end goal is the core service.
[27:19] Get your visual sales funnel for free! Click here!
No BS Direct Response Marketing by Dan Kennedy
Scientific Advertising by Claude Hopkins